Credits: Photgraphy by Amoghavira

Time to think, tailored to each customer:

helps people think outside the box  

....  but doesn't come out of one

Coaching, mentoring ... or counselling?


The same core skills of listening, supporting and questioning are common to all three - along with a clear flexible process and an appropriate set of tools and approaches. Strategic coaching also needs high level analytical skills and an understanding of a wide range of current approaches.


The difference comes from scope and boundaries:


  • coaching tends to focus on specific performance issues, and mentoring on these plus overall growth;

  • both tend to focus more on work issues than on non-work issues.


  • coaching tends to be shorter-term and mentoring tends to be longer-term in focus;

  • both aim to help the individual evoke excellence in areas that they choose, and in a way that suits them.


We offer coaching and mentoring but not counselling - which is clearly aimed at clarifying and working with the deep emotional and cognitive frameworks which drive how anyone understands the world, and tends to focus on how this affects home and personal life.


Finally: all the above are broadly non-directive. Offering models and ways of looking at things is OK but a counsellor, coach or mentor who offers a lot of advice is asking for the client to become dependent. They are also putting more on the client's plate than they have already!


"Senior managers agreed that when people were allowed to think for themselves, they solved their own problems and any improvements made were longer lasting".... The Inner Game of Work, Timothy Gallwey.



coach mentor counsellor